For Accepted Team Reps
Basic Training
Welcome to the team! Follow these five steps from practicing the scripts to getting ready for your first event.
01 · Scripts & Roleplays
Learn the Approaches
Read both scripts, start memorizing them, and listen to both roleplays. Take notes and practice each approach out loud before training.
Fundamentals Videos
Watch these examples alongside the scripts and audio roleplays.
- New Customer Approach · Curtis Jaques
- Cutco Owner Upgrade · Jason Jeffrey
- Objections Masterclass
- Upserving Mastery · Josh Mueller
02 · In-Person Field Training
Complete Field Training
Approved Trainers
Arrange your field training with Dylan Fitz, Ty Barber, Xander Holt, Nicole Reed, or Ray Reed.
What to Bring and Wear
Listen to both roleplays beforehand and bring printed scripts to take notes. Wear business casual attire and leave your name tag off.
03 · Initial Training
Attend Zoom Training With Nicole
Nicole holds live initial Zoom training once a year, in August or September, and lets accepted reps know when it’s scheduled. Complete your in-person field training first. Live attendance is required. Read the policy and charges handout, and bring your questions.
Understanding Event Charges
Learn how booth fees are deducted and set your payment preferences once during training.
Bring three potential events to discuss. Use the search resources in Step 4 to get started.
04 · Event Research & Booking
Find & Book an Event
- Find a Potential Event.
Start with events at least one month out. Use the AI search prompt, search manually, or use the team’s Finding New Events Page. Verify the dates, fees, and whether commercial vendors can apply with an official event or promoter source.
- Check the Team Schedule.
Open the schedule for the event year, select the Spring, Summer, or Fall tab for the event date, and look for the event. 2026 Schedule · 2027 Schedule
- Ask Nicole on WhatsApp.
If the event isn’t listed, message Nicole on WhatsApp with the event name, dates, location, and public event link. Wait for her approval before you email or call the promoter. If you find an event that’s new to the team, you get first dibs on working it. For events Nicole already knows about, she decides how to staff them.
- Contact the Promoter After Approval.
Use the vendor inquiry below to gather event details and request the application. Forward the promoter’s reply and any application or contract link to floridaunitednorthevents@gmail.com. Use the rate-request template when a first-year discount makes sense, and forward any updated terms to Nicole.
- Submit a Booking Request After Nicole’s Go-Ahead.
If Nicole approves moving forward, submit the Traditional Event Booking Approval Form. The team submits the request to Cutco and adds the event to the schedule with its current status. After Cutco pays the event fee and sends the booking paperwork, the team updates the status again. Check the team schedule for confirmation before making plans.
Event Search & Outreach Resources
Download the Full Field Guide (PDF) →
AI Event Search Prompt
I sell Cutco at events. Find upcoming events between [START DATE] and [END DATE] within about 50 driving miles of [CITY, STATE OR ZIP]. My booth budget is [BUDGET], and I am a [NEWER OR ESTABLISHED] event rep. Rank events by likely sales potential based on shopping intent, audience fit, commercial vendor eligibility, and booth cost. For a newer rep, include affordable recurring markets that offer practice. For an established rep, prioritize shows with stronger sales potential. For each event, give the dates, hours, location, approximate driving distance, booth cost, application deadline and link, promoter contact, fit for Cutco, concerns, and official source. Mark unverified details clearly. Flag any standout events outside the radius and recommend the first five to research.
Manual Search Ideas
Try searching for “[city] home and garden show vendor application,” “[county] fair commercial vendor application,” “[city] holiday market vendor application,” or “[city] convention center upcoming events.” Start with the promoter or venue’s official page.
Vendor Inquiry Email
Subject · Vendor Information for [EVENT NAME]
Hi [PROMOTER NAME],
My name is [YOUR NAME], and I represent CUTCO Cutlery. I’m interested in working [EVENT NAME] on [EVENT DATES]. Before we apply, could you tell me a little more about the event?
- Has Cutco worked this event before?
- How many people attended last year?
- How long has the event been running?
- What does it cost to participate as a vendor?
Could you also send the vendor application or a link to apply? Thank you!
[YOUR NAME]
CUTCO Cutlery
First-Year Booth Rate Request
Subject · Cutco Booth Rate for [EVENT NAME]
Hi [PROMOTER NAME],
Thanks for sending the details for [EVENT NAME]. I’ve forwarded them to my manager for review. Since this would be our first year at your event, would you have any flexibility on the booth fee? I’d be happy to consider a smaller booth or an introductory rate.
When an event works well for us, we like to return year after year. A lower first-year rate would help us try the event and make a better decision about coming back at the standard rate.
Thanks for considering it,
[YOUR NAME]
CUTCO Cutlery
05 · First Event
First Event Checklist
Use this for your first traditional show. Check the event details and confirm with your booth partner or Nicole what the team is supplying and what you need to bring.
Before the Show
- Confirm your assignment and shift on the team schedule.
- Check the booth location, setup and show hours, load-in instructions, parking, and any exhibitor requirements.
- Confirm who is bringing the display, demo products, and any venue-specific gear.
- Review both customer approaches and confirm you can access the right event in your order system and open your customer service request form.
Pack Your Booth Kit
- Display: Cutco signage, table coverings, display stands, and the products and materials you plan to demo.
- Sales & Service: Current specials or price sheets, order-taking device, chargers or a power bank, and your service request form or QR code.
- Personal: Name tag, appropriate attire, water, and food for your shift.
- As Needed: Tables, canopy and venue-required weights, lighting, approved power equipment, a cart, and weather gear. Confirm what’s allowed and provided before packing.
Set Up & Work the Booth
- Arrive with enough time to set up before opening. Set up signs and products, and leave room for demos and customer conversations.
- Test your order system and service request form before customers arrive.
- Use the appropriate approach for new customers and existing Cutco owners. Capture service requests in your assigned form.
Before You Leave
- Check your orders and any customer follow-ups. Enter orders under the correct event.
- Follow the promoter’s teardown and load-out instructions. Pack and account for your products, devices, and display gear.
- Know how the event fee will be deducted. Review Event Charges →
Training Reference
Understanding Event Charges
Download Understanding Event Charges (PDF) →
Cutco prepays event fees, even when a show is booked months in advance. After the show, you have up to six weeks to repay your event fee through deductions from your Cutco commission.
For shared shows, the booth fee may be split by days or hours worked. Confirm which method applies to your show before you commit.
Choose Pay in Full or Three Payments, then choose ASAP or On Bonus for timing. On Bonus uses your monthly bonus check if you receive one.
Nicole applies your saved preferences to every show you work and handles the event charge after the show. Your part is to set your preferences during training and enter your orders under the correct event.
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